Blog

Designing a new collection is a collaborative and inventive process. With the pandemic behind us, it was the perfect time to soak in India's culture, colors, traditions, and natural beauty to inspi...
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Our bags are so unnecessary. But then again, you don't buy a Simitri because it's necessary. You buy a Simitri because you want to #ownthatbag. A glimpse behind Simitri's expression #ownthatbag thr...
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