Own That Bag!

If your bag is an extension of you, then why shouldn’t it shine, shimmer or glow? Why shouldn’t it make heads turn and stop people in their tracks? Why should it blend in, when it’s meant to stand out? The bag you carry, why shouldn’t it carry you?

Hand Made In India

Coming from a milieu of mixed cultures, our skilled artisans are brought up in families that keep alive traditional arts and techniques, which make their way into our modern designs. That is why in a Simitri accessory, kutch weaves meet metallic tassels, jacquard meets zardozi and ikat meets briefcases. A potpourri of styles, a medley of colors and a melange of textures - born in a country that's all this and more, Simitri is inspired by it all. In the bustling Indian markets and lanes, where a play of lights makes the beads, sequins and crystals flicker and glimmer, we find the inherent pulse of that historic creative chaos, and capture it in each new Simitri design.

Support Small Business

Our small business makes accessories that go big on style and indulgence because we spend our time and effort coming up with the most original designs, sourcing good quality material and thoughtfully handcrafting it into each bag. We are not blinded by sales targets, but are deeply focused on getting the most creative designs out there. It's simply awesome to be part of the Small Business Community around the world that values quality over quantity. Your continued support will let this growing eco-system of heritage artisans, skilled craftsmen and designers pursue their passion and reinvigorate traditional arts, making this world more equal, colorful and exciting.

Cruelty Free

Say goodbye to dull, lifeless bags and hello to cruelty-free high fashion with Simitri. Our accessories are kind to every kind. We love our fellow inhabitants on Planet Earth and each new ‘wild’ accessories collection is a nod to them. We do not hurt any animals in the making of our bags and our raw materials are ethically sourced at a fair price. Our handcrafted accessories are timeless and with care your new animal-free, timeless accessory can be passed on from generation to generation.

From Garages & Kitchen tables To The Red Carpet

Welcome to Simitri's world, where the whimsy of tassels and sparkle of sequin rule. When the National Institute of Fashion Technology graduate and Creative Director of her namesake brand, Gayatri Chopra, married Simran Kaur's brother, little did she expect to find a new business partner within the family. The sisters-in-law founded Simitri together on Simran's dining table in 2015. Over the years, Simitri's sparkling, handcrafted wearable pieces of art have shimmered at New York Fashion Week, the red carpet at the Emmy's and Grammys, recommended by tastemakers at Pop Sugar, Elle, People's Magazine, Harper's Bazaar, and most recently seen on the Gossip Girl reboot on HBO Max.