Blog – Simitri

La Dolce Vita in India: Inspiration for Our Spring Summer Collection

Let us take you on a journey through the inspiration behind our 2023 spring-summer collection. Our Creative Director, Gayatri, found solace and i...

AAPI Heritage Month with Simitri

May was an extraordinary month for all of us at Simitri. At Simitri, we are passionate about merging the elegance of India-inspired designs with ...

New Season, New Shapes

Designing a new collection is a collaborative and inventive process. With the pandemic behind us, it was the perfect time to soak in India's cultur...

5 metallic accessories for fall from Simitri

According to Vogue, metallics are having a moment this fall. A significant fall trend to fall back on for 2022’s soiree season is something metalli...

Black clutches for every occasion

Simitri’s design philosophy is more is more. We love more color, more embellishment, more sequins, more tassels, more whimsy, more sparkle, and mor...

Luxury is in the details

It begins deep in the heart of Old Delhi; chaos and clutter meet the untrained eye. Walking through narrow lanes bursting with humble storefronts, ...

5 Summer Wedding Guest clutches

There will be more weddings in the United States in 2022 than any other year since 1984, according to a new survey by The Knot. They estimate that ...

Gayatri Chopra ad Simran Kaur, Co Founders, Simitri

We invite you to #OwnThatBag

Our bags are so unnecessary. But then again, you don't buy a Simitri because it's necessary. You buy a Simitri because you want to #ownthatbag. A g...

Top 5 Party Clutches for Summer 2020

This beautiful, shaded and shimmering clutch is a must-have in your closet. Its ombre pattern of silver, gold and rose gold along the innumerable t...

How Our Dori Clutch is Made by Hand

Cutdana embroidery originated in the royal homes of India’s various kings and queens who lived lavish lifestyles. The very idea of sewing stones on...