Our bags are so unnecessary. But then again, you don't buy a Simitri because it's necessary. You buy a Simitri because you want to #ownthatbag.

A glimpse behind Simitri's expression #ownthatbag through Creative Director, Gayatri Chopra's story.

This beautiful, shaded and shimmering clutch is a must-have in your closet. Its ombre pattern of silver, gold and rose gold along the innumerable tassels of metallic chains lets this luxurious bag hold its own alongside any style or color of dress.  With a lush black velvet lining, it truly epitomizes a sparkling summer night on the town.

Cutdana embroidery originated in the royal homes of India’s various kings and queens who lived lavish lifestyles. The very idea of sewing stones onto clothes was a means to differentiate between those belonging to royal or affluent homes from those belonging to the middle and lower classes who wore plainer clothes with hardly any embellishments.