Beyond Borders: SIMITRI's Fierce Journey from Local Artisans to Global Runways
SIMITRI is more than a fashion brand – it's a vibrant movement that emerged from India's colorful streets and found its way to the world's most prestigious runways. At its core are Simran and Gayatri, visionaries who saw beyond the horizon and dared to dream big. With grit and guts, they pledged to not only lift but catapult the brilliant artistry of local Indian artisans into the global limelight but also redefined luxury on their own terms.
Artisanship: The Heartbeat of SIMITRI
Artisanship in SIMITRI? It's not just a pillar; it's the pulse! In India, SIMITRI's workshop is a wonderland where traditional skills are combined with innovative designs. Every piece is a joyful narrative, a story of creativity crafted by hands that transform dreams into stunning reality.
"Our artisans are the soul of SIMITRI," Gayatri explains. "Their skills and passion bring our vision to life, bridging centuries-old techniques with modern fashion demands. We believe in quality over quantity. Our pieces aren't mass-produced; they're carefully crafted. This approach not only ensures superior quality, but also significantly reduces waste."
Diving Head First into Wholesale
Life has a funny way of opening doors. In 2017, a chance encounter in a Dallas store showcasing SIMITRI's creations led to an exciting new chapter. This wasn't just serendipity; it was fate beckoning SIMITRI to expand its magic into the wholesale arena. This twist of fate wasn't just a step; it was a leap into new territories, proving once again that SIMITRI thrives on creativity and sheer enthusiasm.
2019: Red Carpet Glory
Fast-forward to 2019, SIMITRI didn't just step onto the red carpet; they owned it, draping their designs on the powerhouse US Women's Soccer Team. This moment was electrifying, a perfect fusion of athletic prowess and fashion finesse. It wasn't just about looking fabulous; it was a bold statement of women empowerment, wrapped in threads of creativity and strength.
Seeing these champions decked out in SIMITRI's creations was like watching two worlds collide in the most spectacular way—sports icons meets fashion innovation. "Seeing our bags on these champions was a dream come true," Simran beams. "It embodied everything we stand for: strength, elegance, and breaking boundaries."
This year also marked the start of their own production in India. They launched a line of clear, stadium-approved game day bags and received their first brand feature in Philadelphia Magazine.
Rising to the Challenge: The Pandemic Pivot
The COVID-19 pandemic posed unprecedented challenges, but SIMITRI saw it as an opportunity to reinforce their commitment to give back to the community. Their pivot to producing masks and headbands wasn't just a business decision; it was also a way to keep their artisans employed during tough times.
"We had to think on our feet," Simran recalls. "But our core values remained the same – support our people and create products that serve a purpose."
Women Empowerment: The Core of Innovation
At SIMITRI, empowering women isn't a slogan; it's the backbone. Fueled by incredible women, from its founders to artisans, SIMITRI embodies a spirit of limitless potential. Here, potential isn't just recognized; it's nurtured. Growth isn't just a goal; it's a journey celebrated by all. Every win, big or small, is a victory for the entire SIMITRI family.
The Journey Continues...
From Etsy listings to global recognition, Simitri's journey is a testament to vision and perseverance. Each year has brought new challenges and triumphs, adding layers to their rich story of bridging tradition with contemporary global fashion.
Dedicated to their craftsmen and staying true to their principles, SIMITRI remains focused on innovating and motivating others.
Their adventure involves continuous discovery of creativity, cultural interchange, and empowerment. Join SIMITRI as they continue to bridge worlds, celebrate craftsmanship, and empower individuals – one inspiring creation at a time.
